A family-owned florist with over 40 years of experience, Gatto Flowers approached us for a fresh perspective to its legacy brand. Our mission was to create new relevance for the Gatto Flowers brand, while reinforcing the pedigree they have built over the last four decades. Allowing their floral design portfolio to speak for itself, we positioned the flowers front and centre across all marketing touchpoints to engage new audiences as well as showcase their reputation of creative excellence. For added effectiveness, we incorporated lighter colour palettes to complement diverse tones of florals and a sans serif font to uphold a classic yet contemporary look and feel.
Branding & Roll-Out / Copywriting / Web Design & Development