In 2014 Redtag.ca, a Canadian premier Travel Company tasked Channel 13 with relaunching an existing brand that had no discerning points of difference from other current brands in their portfolio of companies.
After a comprehensive Research and Exploration process used to isolate core brand values, Channel 13 created a strategy to help reposition the brand offering with the help of the current staff at RedTag.
Our idea was to emphasize Bespoke Villa rentals and exotic locations rather than price-based travel packages. Focusing on aspirational luxury was the main idea in building a distinct visual identity and brand story both in the marketplace and within the company.
Brand Strategy / Brand Naming / Visual Identity / Brand Positioning / Print & Editorial / Advertising / Interactive