If you advertise on Facebook, you might be wondering what kind of ads to use — lead or conversion ads. Though the two ad types sound similar, they work differently and can generate wildly different results.
Read MoreA guest blog post by Kat Knowles, Social Media & Marketing Coordinator at Periphery Digital. The blog talks about some common digital advertising misconceptions we’ve seen floating around the internet and educating yourself on proven tactics before adopting a digital advertising strategy.
Read MoreA guest blog post by Riel Sammy, Partner and Creative Strategist at Channel 13, originally featured on peripherydigital.com. The blog talks about some strategies you can use to ensure your project resonates, draws in qualified leads, creates demand, and boosts sales to come out a cut above the rest.
Read MoreWith millions of daily active users, platforms such as Instagram and Facebook can be a goldmine for your brand. Whether you’re launching a pre-construction project to the market or you are a large multinational developer, these platforms allow you to connect and engage online with almost any audience.
Read MoreFirst rule of being cool: don’t try so hard to be cool. How creative agency Channel 13 used curated branded content and tastemakers to engage with the hard-to-reach millennial audience
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